In this article, we list all of BigCommerce's dynamic variables along with more detailed descriptions of each. These are accessed in the Drip message composer as part of the Drip campaign creation process by selecting a BigCommerce event trigger on the Define Campaign screen. You'll need an active BigCommerce integration for these to be available.

Events

Trigger	Dynamic Variable Event Name	Description
Added to Cart	Phone	The customer's phone number
Homepage URL	Your store's main website address
Cart Total	The grand total cost of all items in the cart
Order Cancelled	URL	A link to the cancelled order page
Order Total	The total amount for the current order
First Name	The customer's first name
Last Name	The customer's last name
Phone	The customer's phone number
Email	Customer's email address
Zip Code	The zip code used for the current order
Cancelled At	The date and time the order was cancelled
Cancel Reason	Represents the reason for the order's cancellation
Homepage URL	Your store's main website address
Order Refunded	Order ID	The unique identifier for the current order being handled
Created At	The date and time the order was refunded
Processed At	The date and time the order was originally processed
Homepage URL	Your store's main website address
Order Shipped	Order ID	The unique identifier for the current order being handled
Status	The current order status for this transaction
Updated At	When the order status was last updated
Tracking Company	The name of the shipping company handling the order
Shipment Status	The current shipping status for this transaction
Email	Customer's email address
First Name	The customer's first name
Last Name	The customer's last name
Phone	The customer's phone number
Tracking Number	The unique number assigned to each package that allows monitoring the movement of the parcel
Tracking URL	The web address used to monitor the movement or status of the package to be delivered
Homepage URL	Your store's main website address
Order Total	The total amount for the current order.
Placed Order	Order Number	A unique identifier for the current order being processed.
Order Total	The total amount for the current order.
URL	A link to the completed order page
First Name	The customer's first name
Last Name	The customer's last name
Phone	The customer's phone number
Email	Customer's email address
Zip Code	The zip code used for the current order
Homepage URL	Your store's main website address
Started Checkout	Order Total	The total amount for the current order.
First Name	The customer's first name
Last Name	The customer's last name
Phone	The customer's phone number
Email	Customer's email address
Zip Code	The zip code used for the current order
Homepage URL	Your store's main website address

Attributes

Dynamic Variable Attribute Name	Value Type	Description
Became Customer	Date	The date the person became a customer
First Name	Text	The customer's first name
Last Name	Text	The customer's last name
Phone	Text	The customer's phone number

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