Modal Integrations
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      3. Modal Integrations

      Using Google Analytics with Voyage Modals

      Adding simple code snippets to Voyage modals will enable user events within the modals to be tracked with Google Analytics. Please feel free notify service@voyagesms.com so we can assist with adding the appropriate code to your List Building modals.

      Step 1: Determine the following

      1. What are the trackable events?

      2. Naming convention for category, action and labels.

      Step 2: Voyage adds GA tracking code to the modal(s)

      In the example below, we're using this to track impressions:

      hitType: 'event',
      eventCategory: ‘InsertCategoryName1’,
      eventAction: 'Impression',
      eventLabel: 'Voyage mobile modal',
      nonInteraction: true

      This to track the "X" close button:

      hitType: 'event',
      eventCategory: ‘InsertCategoryName2’,
      eventAction: 'Dismiss',
      eventLabel: 'Voyage mobile modal',
      nonInteraction: true

      This to track the email address submit button:

      hitType: 'event',
      eventCategory: ‘InsertCategoryName3’,
      eventAction: 'Email Sign up',
      eventLabel: 'Voyage mobile modal',
      nonInteraction: true

      This to track the SMS submit button:

      hitType: 'event',
      eventCategory: ‘InsertCategoryName4’,
      eventAction: 'SMS Sign up',
      eventLabel: 'Voyage mobile modal',
      nonInteraction: true

       

      Below are details for the events we normally fire. Please let us know how you'd like to name each one for each of your modals:

      [Example] List of modals:

      • April 2021 Desktop Email and SMS
      • April 2021 Desktop Email only
      • April 2021 Desktop SMS only
      • April 2021 Mobile SMS only

      [Example] Values:

      • example eventCategory: SMS Marketing (Voyage)
      • example eventLabel: April 2021 Desktop Email and SMS

      Events:

      Impressions:

      hitType: 'event',
      eventCategory: ‘InsertCategory’,
      eventAction: 'Impression',
      eventLabel: 'InsertLabelName',
      nonInteraction: true

      "X" close button:

      hitType: 'event',
      eventCategory: ‘InsertCategory’,
      eventAction: 'Dismiss',
      eventLabel: 'InsertLabelName',
      nonInteraction: true

      Email address submit button:

      hitType: 'event',
      eventCategory: ‘InsertCategory’,
      eventAction: 'Email Sign up',
      eventLabel: 'InsertLabelName',
      nonInteraction: true

      Phone number submit button:

      hitType: 'event',
      eventCategory: ‘InsertCategory’,
      eventAction: 'SMS Sign up',
      eventLabel: 'InsertLabelName',
      nonInteraction: true