This articles describe the Voyage attribution model and how Voyage approaches revenue attribution tracking.
The Voyage approach to attribution
Voyage has a sophisticated approach to matching users using local storage tokens. We have developed a comprehensive algorithm to match users based on phone number, email, cart, eCommerce platform (i.e., Shopify, Big Commerce, etc.) login and other identity information.
By using this approach, Voyage is able to detect:
Users who see a message then go to the eCommerce store on another device
User clicks on a message but completes checkout on another device
Users who clear their cache
Users with active adblockers
Instances where Voyage may not receive user events and purchases include:
Offline conversions (Retail, Phone)
Users who use different phone numbers or emails at checkout
Users who aren't logged into your ecommerce site
Users that cannot be linked through e-mail (only phone number)
Voyage always provide detailed purchase logs that reconcile with 1x revenue attribution shown on your client dashboard.