Connect with ReSci to import email campaign data and create customized segments.
Setting up the ReSci integration
1. Head over to the Integrations section of our platform and find "Retention Science" in our list of partners.
2. Click the "Activate" button and you'll be prompted to enter your API Token.
3. To obtain your API Token, get in touch with your ReSci Client Success Manager or contact [email protected]
Using the ReSci integration
You can leverage the ReSci integration to segment your SMS campaigns based on which e-mail campaigns your subscribers received, opened, and clicked on.
Considerations when using the ReSci integration
One of the pivotal challenges regarding the interplay between email and SMS is identity matching. At the top of funnel, depending on your mobile list building approach, you often do not have both email and phone number (required for SMS) for any given consumer.
In this way, the email / SMS integration is limited by the depth of identity data you have. When a brand has both email and phone number data, email and SMS data can be leveraged in segmentation.