Give your subscribers options! With our easy to use Keyword List Building campaigns, new subscribers can type in words you define to trigger a specific opt-in flow. For example, they could text "signup" to 71023 to become a subscriber. In this article we'll show you everything you need to know to succeed with Keyword campaigns.
- List Building Navigation and Overview
- Create New List Building Campaign
- Customer Opt-in Flow and Messaging
- Activate Keyword Campaign
List Building Navigation and Overview
Keyword campaigns are a type of List Building campaign. Start by navigating to the main List Building page . Here you'll see a summary of important metrics at the top  along with a list of all List Building campaigns below . Keyword campaigns will be designated as such in the Type column  along with their current keyword. To follow along with this article, click on New List Building Campaign  to start creating a new Keyword campaign:
Create New List Building Campaign
On the following page, you'll want to select the Keyword option  and give your campaign a name , which is only seen internally. Then click Next :
Customer Opt-in Flow and Messaging
On this page, you'll first define the keyword  that prospective subscribers will use to initiate the opt-in flow. The double opt-in confirmation  is recommended for full compliance, and that messaging can be customized here . If they were already a subscriber a separate message is sent  (this message will not show in the preview pane). The final enrollment confirmation message can be modified here . All your changes can be seen in the preview pane on the right :
Scrolling down, you'll see welcome messaging options. These will present to the customer after they've fully completed the opt-in flow above. You are able to send an optional image , which can be a nice touch. If you have a contact card set up, you can include that as well . Put in a custom welcome message here , and we recommend including a welcome URL as well . Global UTM tags can be enabled or disabled , and when you are finished click on Done :
Activate Keyword Campaign
Back on the main List Building page, you'll see your newly created Keyword campaign at the top of the list . Under the Off/On column , you'll see a switch that will be automatically turned on by default . You can toggle the switch to "inactive" when creating, previewing, modifying and collaborating on new campaigns before changing them to live/active. When the toggle is blue, your keyword campaign is active:
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