Subscriber Reports

At times you may want to data associated with your marketing efforts. Just follow along with these simple instructions to backup your data. You can chose the data columns you'd like to export.

Navigate to the Reporting main menu item [1] where you can see a full list of any previously generated reports [2]. If this is your first time here, you'll want to click Create Report [3] to continue:Navigate-and-Create-Subscriber-Report

 

On the next screen you'll see the recommended data points expanded by default [1]. Select them all, or only the ones that matter most to you. You can optionally expand all data points [2] and chose from that pool as well. When you are done, scroll to the bottom and click on Create Report:Select-Data-Points-Recommended-Expanded

 

You'll be taken back to the Reporting main page, where you should see your new report at the bottom of the list with a status of Created. Depending on how many subscribers you have, and on how many data points you included, the report generation could take some time.

You will get an email once the report is ready, or you can check back on this status page. Here is a more in-depth explanation for each data point column:

Data Points Glossary

Data Point Description

All Campaign Received Names

List of all campaigns received by the subscriber
First Click Campaign Name The campaign in which the subscriber first clicked on a link
First Click Date Date in which the subscriber first clicked on a link
First Optin Campaign The campaign in which the subscriber first opted in
First Purchase Amount Amount in dollars for the first purchase made by the subscriber
First Purchase Campaign The campaign in which the subscriber first made a purchase attributed to the campaign
First Purchase Date The date on which the subscriber first made a purchase
First Subscribed Date Date in which the subscriber first subscribed to your list
Is Currently Subscribed Whether or not the contact is currently subscribed
Last Status Updated Last date when subscriber's status was updated
Optin Campaign ID
The unique id of the campaign the subscriber first opted in
Other Optin Campaign Names
List of all campaigns the subscriber opted into after initial opt-in
Second Purchase Amount Amount in dollars for the 2nd purchase made by the subscriber
Second Purchase Date The date on which the subscriber made their second purchase
Sms Msg Confirmation The confirmation message received by the subscriber during opt-in
Sms Msg First The keyword the subscriber used to opt-in
Sms Msg Second The second SMS message a subscriber received
Subscriber Id The unique subscriber identifier
Total Click Count Total number of times the subscriber clicked on link from any campaign
Total Messages Received Total number of messages received by the subscriber
Total Purchase Amount Total amount in dollars for all the purchases the subscriber made
Total Purchase Count Total number of purchases the subscriber has made that are attributed to campaigns
Total Segment Cost Total cost of segments spent for this subscriber
Total Segment Received Total number of segments received by the subscriber
Unsubscribed Campaign Name The campaign the subscriber received prior to sending opt-out keyword
Unsubscribed Date Date in which the subscriber unsubscribed from your list

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If you have any additional questions please contact us at service@voyagesms.com.