Subscriber Reports

Download a CSV report of all your subscribers and select specific data points you'd like to analyze.

Here's a quick video that shows you how to create a Subscriber Report.

Data Points Glossary

Data Point Description

All Campaign Received Names

List of all campaigns received by the subscriber
First Click Date Date in which the subscriber first clicked on a link
First Purchase Amount Amount in dollars for the first purchase made by the subscriber
First Subscribed Date Date in which the subscriber first subscribed to your list
Last Status Update Date Last date when subscriber's status was updated
Other Optin Campaign Names
List of all campaigns the subscriber opted into after initial opt-in
Sms Msg First The keyword the subscriber used to opt-in
Subscriber Id The unique subscriber identifier
Total Messages Received Total number of messages received by the subscriber
Total Purchase Count Total number of purchases the subscriber has made that are attributed to campaigns
Total Segment Received Total number of segments received by the subscriber
Unsubscribed Date Date in which the subscriber unsubscribed from your list
First Click Campaign Name The campaign in which the subscriber first clicked on a link
First Optin Campaign The campaign in which the subscriber first opted in
First Purchase Campaign The campaign in which the subscriber first made a purchase attributed to the campaign
Is Currently Subscribed Whether the subscriber is currently subscribed
Optin Campaign Id The unique id of the campaign the subscriber first opted in
Second Purchase Amount Amount in dollars for the 2nd purchase made by the subscriber
Sms Msg Confirmation The confirmation message received by the subscriber during opt-in
Sms Msg Second The enrolment confirmation message the subscriber received during opt-in
Total Click Count Total number of times the subscriber clicked on link from any campaign
Total Purchase Amount Total amount in dollars for all the purchases the subscriber made
Total Segment Cost Total cost of segments spent for this subscriber
Unsubscribed Campaign Name The campaign the subscriber received prior to sending opt-out keyword