At times you may want to export data associated with your marketing efforts. Just follow along with these simple instructions to backup your data. You can chose the data columns you'd like to export.
Navigate to the Reporting main menu item [1] and click on the Subscriber Reports [2] tab. where you can see a full list of any previously generated reports [3]. If this is your first time here, you'll want to click + Create Report [4] to continue:
On the next screen you'll see the recommended data points expanded by default [1]. Select them all, or only the ones that matter most to you. You can optionally expand All Data Points [2] and chose from that pool as well. When you are done, scroll to the bottom and click on Create Report:
You'll be taken back to the Reporting main page, where you should see your new report at the bottom of the list with a status of Created. Depending on how many subscribers you have, and on how many data points you included, the report generation could take some time.
You will get an email once the report is ready, or you can check back on this status page. Here is a more in-depth explanation for each data point column:
Data Points Glossary
| Data Point | Description |
|
All Campaign Received Names |
List of all campaigns received by the subscriber |
| First Click Campaign Name | The campaign in which the subscriber first clicked on a link |
| First Click Date | Date in which the subscriber first clicked on a link |
| First Optin Campaign | The campaign in which the subscriber first opted in |
| First Purchase Amount | Amount in dollars for the first purchase made by the subscriber |
| First Purchase Campaign | The campaign in which the subscriber first made a purchase attributed to the campaign |
| First Purchase Date | The date on which the subscriber first made a purchase |
| First Subscribed Date | Date in which the subscriber first subscribed to your list |
| Is Currently Subscribed | Whether or not the contact is currently subscribed |
| Last Status Updated | Last date when subscriber's status was updated |
|
Optin Campaign ID
|
The unique id of the campaign the subscriber first opted in |
|
Other Optin Campaign Names
|
List of all campaigns the subscriber opted into after initial opt-in |
| Second Purchase Amount | Amount in dollars for the 2nd purchase made by the subscriber |
| Second Purchase Date | The date on which the subscriber made their second purchase |
| Sms Msg Confirmation | The confirmation message received by the subscriber during opt-in |
| Sms Msg First | The keyword the subscriber used to opt-in |
| Sms Msg Second | The second SMS message a subscriber received |
| Subscriber Id | The unique subscriber identifier |
| Total Click Count | Total number of times the subscriber clicked on link from any campaign |
| Total Messages Received | Total number of messages received by the subscriber |
| Total Purchase Amount | Total amount in dollars for all the purchases the subscriber has made |
| Total Purchase Count | Total number of purchases the subscriber has made that are attributed to campaigns |
| Total Segment Cost | Total cost of segments spent for this subscriber |
| Total Segment Received | Total number of segments received by the subscriber |
| Unsubscribed Campaign Name | The campaign the subscriber received prior to sending opt-out keyword |
| Unsubscribed Date | Date in which the subscriber unsubscribed from your list |
If you have any additional questions please contact us at service@voyagesms.com.