Dynamic Click To Buy

Send subscribers a direct checkout link with the last products they engaged with in your store using Dynamic Click To Buy.

Here's a quick video on how to use Dynamic Click To Buy.

 

Dynamic Click To Buy is available when creating a Drip campaign using any of the three following triggers:

- Viewed product (Voyage) i.e. abandon browse

- Updated cart (Shopify) i.e. abandon cart

- Updated checkout (Shopify) i.e. abandon checkout

1. Abandon browse

In the message composer, enter "{{" to access our Dynamic Variables list and select "Click To Buy"

Select the variable "DynamicProduct" to generate a link that will send your subscriber directly to your checkout page with the last product they viewed. 

 

 

 

 

 

 

2. Abandon cart

In the message composer, enter "{{" to access our Dynamic Variables list and select "Click To Buy"

Select the variable "DynamicCart" to generate a link that will send your subscriber directly to your checkout page with their current cart.

 

 

 

 

 

3. Abandon checkout

In the message composer, enter "{{" to access our Dynamic Variables list and select "Click To Buy"

Select the variable "DynamicCheckout" to generate a link that will send your subscriber directly to your checkout page.

 

 

 

 

 

 

Fallback behavior

1. If there are more than one active products in your catalogue with the same name, the subscriber will be sent to the PDP rather than checkout.

2. If there is more than variant for a given product, the subscriber will be sent to the PDP where they can select their specific variant.